Pay Per Click (PPC) Marketing
The digital marketing tides are shifting and many companies are looking for fast, effective ways to position their brands in front of high-converting customers. Increase your search engine visibility and get immediate results with Thrive Internet Marketing Agency’s PPC management services.
Make the Right Decisions for Your Brand With PPC Advertising
Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.
Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.
Even social media marketing has become a big hurdle for many companies. Before, social media platforms allowed businesses to reach millions of prospects worldwide for free. Over time, social media giants have started launching ad regulations that require advertisers to pay more to get their content in front of their ideal customers. This becomes an issue because not all marketers have the capacity and resources to launch and support on-going social media campaigns at scale.
Besides web development and social media marketing, search engine optimization (SEO) is also one of the most crucial aspects of gaining higher brand exposure. The problem with SEO and other internet marketing strategies, however, is they take time, effort and a relatively large investment of capital before you see the results.
If you’re looking for an immediate campaign boost and a fast return on investment (ROI), pay per click advertising is a profitable choice. Maintain full control of your paid search marketing efforts and acquire positive business outcomes with targeted PPC services.
What is PPC?
Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads — hence the name pay-per-click.
People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.
What Are the Different Types of PPC Ads
Now that you know what is paid search, the next step is to understand the different types of PPC marketing campaigns that can help you build your online presence and promote your services to the right audience. Our pay per click advertising agency works closely with your team to determine the appropriate PPC ads that you can use to fill your sales funnel.
There are various types of pay per click ads available, depending on your goals:
Search Ads
Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers..
Display Ads
Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. Our pay per click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.
Social Ads
Social media paid advertising is the fastest-growing segment of pay per click advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn and Twitter. They are programmed to reach prospects based on their hobbies, networks and interests, among other factors. Social media advertising is suitable for brands with an active social media presence and highly-targeted customers.
Remarketing Ads
Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there are lower competition and highly targeted customer segments. Our PPC marketing firm uses smart PPC ad formats and extensions to produce significant results with your PPC campaign.
Local Services Ads
Local service ads follow a pay per lead model. This means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets, including HVAC companies, electricians, plumbers and locksmiths. Our PPC firm partners with local service providers to make their businesses more visible to their target demographics.
Google Shopping Ads
Google Shopping ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERPs before they even click on anyone’s website. Our PPC agency recommends Google Shopping to eCommerce businesses with a large volume of products aiming to reach customers with clear buying intent.
Why PPC Service is Important for Your Business
Dominate Search Results with Powerful PPC Campaigns
Pay-Per-Click marketing is one of the most effective ways to drive targeted traffic and increase conversions. Here’s why it’s crucial for your business:
Immediate Results
Immediate Results Unlike SEO, which takes time to show results, PPC services offer instant visibility on search engines and social platforms, driving immediate traffic to your website.
Highly Targeted
PPC marketing allows you to target specific demographics, locations, and interests. Ads are shown to people who are already looking for products or services like yours, ensuring high-quality leads.
Scalable
As your business grows, PPC management can easily scale to accommodate increased traffic and ad spend, allowing you to reach more customers without sacrificing quality.
Measurable ROI
Every dollar spent on Pay-Per-Click service is measurable. You can track performance metrics such as click-through rates (CTR), conversion rates, and cost per click (CPC) to evaluate your return on investment.
Our Ads Performance Report
Can I set a budget for PPC campaigns?
Yes, PPC campaigns offer flexible budgeting options. You can set daily or monthly budgets, and we work within your budget to maximize your ad spend and achieve the best possible results.
How PPC services help to grow your business
- Increased Website Traffic: PPC ads drive more visitors to your site, boosting searches with some other research keywords and attracting potential customers.
- Targeted Advertising: Focus your ads on people most likely to be interested in your products or services, making the most of your budget.
- Cost-Effective: Control your spending and achieve a great return on investment by paying only for actual clicks.
- Higher Conversions: Ads placed at the top of search results make it easy for potential customers to buy or find service from you.
- Real-Time Optimization: Track and daily optimization with some adjustments to your ads instantly for better performance and efficiency.
What are the different types of PPC Ads
The different types of PPC advertising services include:
- Remarketing Campaigns
- Campaign Management Setup
- Native Advertising
- PPC Audit Services
- Search Ads
- Display Ads
- Google Shopping Ads
- Local Services Ads
- Youtube Ads
- Facebook Ad Services
- Conversion Rate Optimization (CRO)
- Social Media Advertising
What are keyword bidding strategies
Keyword bidding strategies are approaches to manage how much you pay for clicks on your ads. Common strategies include manual bidding, automated bidding, target CPA, and maximizing clicks or conversions. Each strategy aligns with specific campaign goals.
How to manage a PPC campaign
We follow a results-driven approach to make the most of your investment. We conduct a thorough keyword research and competitors & audience analysis for your specific business niche, closely work with you to determine a bidding model, write eye-catchy copies to grab the attention of your target audience, create a PPC landing page if required, and track the efficacy of the marketing efforts. We also provide our clients with progress reports so that you can determine the success of your campaign.
Where to run PPC ads
The most popular places to run a PPC ad are search results (like Google and Bing), social media (such as Facebook, Twitter, Instagram, LinkedIn, YouTube), and third-party websites. However, you need not focus on all the platforms at once. The focus of the marketing efforts should be on the most valuable channels for your business. For instance, if most of your audience is on Facebook, dedicate much of the advertising budget to Facebook instead of Twitter.
